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Preparing the file

Importing your file requires some basic data preparation. Good preparation makes the mapping steps that follow much faster. A template is available to work from. In addition to the email address, users should always have the Country and Language tags. These are the only ones mandatory for launching a campaign. To improve relevancy, you can also add Firstname, Lastname, Department, Seniority, Organisation, Industry, Function title and Gender.

What the file should look like

Only the first, second-to-last and last columns are mandatory. Leave out any optional column you cannot fill. An empty column is fine, but a column with only some rows filled makes the mapping steps slower.
Save the file as CSV UTF-8 (Comma delimited). Other CSV variants can mangle accented characters, which matters across our language markets.

Uploading

In the import wizard, click Local File and select your .csv file. After the import, a preview of the data appears. Check that the right data was uploaded. A deeper look at the data and its columns comes later in the mapping steps.

Next

Continue to Email delivery.