Scope and planning
Communication
Activating the report button at the same time as the announcement keeps the first month
clean as a baseline measurement, and gives people somewhere to send what they spot from
that point on.
Data to supply
Decide how the user data reaches us, then collect what that method needs.
Whichever method you use, the same fields matter:
The optional fields are what make targeting and personalisation work, so gather them if you
can. Agree as well which segmentations you want to filter your results by later, since those
come from the same data. See Mapping data.

